| To enhance a rigorous intellectual culture with a worldview that creates a “oneness” of knowledge through a transdisciplinary approach | |
| To serve societal needs without compromising their socio-cultural integrity and sensitivities based on appropriate and relevant knowledge | |
| To demonstrate excellence in leadership premised on strong principles, scholarly pursuits and wisdom of thoughts | |
| To measure up to international norms and best practices while taking on a glocal outlook firmly rooted in basic values, both the tangibles and intangibles, of the Malaysian traditions |