The letter S in white is placed between the letters U and M in purple
The official USM logotype is designed in the form of a string of three letters signifying the cohesiveness of USM as an organisation. The letter S is in white and is flanked by the letters U and M on either side in purple, the official colour of the University.
The use of the letter S in white symbolises the state of well-being (Sejahtera) prevailing within the campus as well as soundness of thought and the keenness of its citizenry.
The letter S also signifies the Sciences (Sains) and Arts (Sastera), in the form of a symmetrical S, symbolising a sense of balance and harmony in the quest for knowledge.
The letter S with an opening at the top and the bottom represents our “out-of-the-box” trait, in line with the innovative aspirations of USM as stated in our mission statement.
The letter S which is connected to the letters U and M, signifies the close ties between the University and the masses, unified by knowledge and widely disseminated.
The Triangle in Orange
The triangle in orange symbolises the stability of USM, which has its basis in three core values-excellence, well-being and cordiality (Unggul, Sejahtera, Mesra). The placing of the triangle on the base of the letter S signifies the importance of these three core values in support of the USM motto ‘We Lead’.
The Four Vertical Bars in Orange
The four vertical bars in orange signify the four guiding Principles of USM which function as the main pillars in the overall development of the University.