9 Apex Thrusts

USM has been accorded the mandate to implement APEX (Accelerated Programme for Excellence) in September 2008. Since then, USM has always aspired to instil the values and key thrusts to be embraced and held in steadfast by members of the USM community.


The key objective of the university is to explore and gain mastery of knowledge. Each and every effort done must be based on knowledge and its analyses via current methodologies. Knowledge is the main agenda of the university, which focuses on the exploration, enrichment and application in all its endeavours amongst the members of the USM community, nurtured and developed continuously towards advancing the nation and achieving perpetual harmony. Knowledge also forms the thrust in realising the motto “We Lead”.

The Future
All endeavours should be based on forward-thinking, looking at the future impact on the individual self, other communities and the society. The emphasis should be on the legacies left behind and how the actions taken based on current thinking practices would contribute towards the development of the future.

This distinctive quality separates USM and its community from the rest, in developing the strength and impact for the future. In order to be competitive in facing the future, the university as well as its individuals need to be unique to produce the desired outcomes from the various endeavours, by thinking out-of-the-box and realising efforts under the Blue Ocean Strategy.

Materialising the ideas and efforts, from the preservation of the environment to the conservation of the traditions and local knowledge found in the various communities, the agenda on volunteerism and the development of various initiatives, to facilitate in planting the spirit of sustainability and to put forth the efforts in caring for the environment.

Recognition of the universal values shared together, resulting from open-mindedness and broadened thinking, understanding the universal and global cultures and values upheld and respected together, while preserving one’s dignity as reflected in the term “Glocal”, which means global in thoughts and local in actions, according the utmost respects to the cultures and values already in existence and practised, all in the spirit of “Rukun Negara”. The university community too needs to have the willingness to work in tandem with the involvement of all inclusively without any barriers.

Its importance is undeniable in ensuring the continuity of mankind and the universe. It signifies having the compassion while embracing the values and principles in life in caring for the universe, mankind and society throughout.

The willingness to take necessary and ongoing actions wholeheartedly to ensure the entrusted mission of the university is upheld together on the account of God’s grace. Such a spirit needs to surface from the heart or soul, based on the vim and vigour of “I Love USM” (Saya Sayang USM) and “Driving Excellence” (Memacu Kecemerlangan).

The success of the university relies on the changes within its community members which would lead to changes in thoughts and actions resulting in impactful outcomes to society and the world over via beneficial knowledge and the thrusts developed in togetherness.

All relevant endeavours are aimed to actualise harmonious mental and physical characters to all including the university community and extending to the citizens of the nation and the world resulting from continual, sustainable thoughts and actions encompassing physical, spiritual and moral development as well as continual blissfulness.