Transforming Higher Education for a Sustainable Tomorrow. Advancing knowledge, nurturing future talent and empowering humanity through excellence, sustainability and meaningful transformation.
01 / APEX Programme
APEX Transformation Agenda
Universiti Sains Malaysia (USM) was selected to implement the Accelerated Programme for Excellence (APEX) in 2008. APEX is a fast-track development programme designed to enable higher education institutions to achieve world-class recognition.
Transforming Higher Education
The programme aims to help the selected university achieve international recognition and raise standards of excellence in higher education. APEX was identified as one of the most critical initiatives for transforming Malaysian higher education. Consequently, the Ministry of Higher Education invited local public and private higher education institutions to submit proposals for consideration for APEX University status, which would be awarded to the successful institution.
USM's Mission under APEX
USM's mission in implementing the APEX programme is to become a pioneering, trans-disciplinary and research-intensive university that nurtures future talent and empowers the bottom billions to improve their socioeconomic well-being.
USM aspires to demonstrate leadership and innovation in achieving international excellence by advancing and disseminating knowledge and truth, fostering academic excellence and professionalism, developing holistic individuals and demonstrating a strong commitment to societal aspirations, the nation's vision and universal values.
USM has also incorporated the concept of sustainability into its vision as an APEX university, guided by the aspiration of transforming higher education for a sustainable tomorrow.
02 / APEX Publication
APEX Publication
Explore this publication to learn more about the APEX programme and its aspirations.
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03 / University Milestone
APEX Status
A commitment to a sustainable world, humanity and the future
of humankind.
Sustainability, humanity and the future of humankind are among the key priorities of Universiti Sains Malaysia. Guided by these overarching principles, USM was selected by the Malaysian Ministry of Higher Education to implement the Accelerated Programme for Excellence (APEX). The selection was announced by the then Minister of Higher Education, the Honourable Dato' Seri Mohamed Khaled Nordin, on 3 September 2008.
Since its inception in 1969, USM has undergone various phases of development, not only producing graduates to meet the nation's needs but also serving as a catalyst for progress and nation-building. As USM approached its next 40 years, the University recognised the need to prepare for an increasingly challenging and distinctive future.
APEX milestone — memorandum signing ceremony.
Under the APEX proposal entitled "Transforming Higher Education for a Sustainable Tomorrow", USM outlined its commitment to promoting sustainable development and securing a more sustainable future. In particular, the proposal emphasised the survival of the planet and humankind through the responsible use of resources, greater understanding and respect, and the measures needed to build a robust, balanced, prosperous and sustainable future.
Emphasis is placed on integrating sustainable development into the education system to nurture future generations with a strong commitment to ecological protection, resource conservation and human development, guided by the principles of equity, accessibility, availability, affordability, appropriateness and a holistic understanding of quality.
In line with this, USM implemented a rebranding and advocacy programme to strengthen and translate its core mission into action as a pioneering, trans-disciplinary and research-intensive university that nurtures future talent and empowers the bottom billions to improve their socioeconomic well-being. This reflects the vision of "Transforming Higher Education for a Sustainable Tomorrow".
APEX framework and its guiding aspirations.
USM was recognised as a Regional Centre of Excellence in Education for Sustainable Development by the United Nations University in Nagoya, Japan, on 29 June 2005. The University has since undertaken various sustainability initiatives. Notable examples include the "White Coffin" campaign, which successfully eliminated the use of polystyrene and served as a model for similar initiatives recognised nationally and internationally, including by the Global University Network for Innovation (GUNI).
The campaign to reduce plastic use on campus is another ongoing initiative. Another example is the development of an "eco-hub" concept, which draws on in-house expertise and available resources, with the support of volunteers from the campus community.
USM continues to address emerging challenges by embracing seven guiding thrusts that helped shape the nation's first APEX university. These thrusts encompass the Future, Uniqueness, Sustainability, Humanity, Universality, Change and Sacrifice, as outlined by the then Vice-Chancellor, Prof. Tan Sri Dato' Dzulkifli Abdul Razak, during the 2009 Annual Address entitled "Universiti APEX: Satu Tuntutan, Satu Pengorbanan" (APEX University: A Quest, A Sacrifice).
This reflects USM's commitment to advancing a sustainable future by using higher education as a platform to benefit humanity while supporting major international initiatives, such as the Millennium Development Goals, Education for All, Education for Sustainable Development and subsequent global development agendas.
In pursuing this vision, USM adopted the Blue Ocean Strategy, emphasising innovative approaches to thinking, action and goal-setting beyond conventional boundaries. By placing sustainability and humanity at the heart of its mission, USM seeks to contribute to the long-term well-being of the planet and future generations. This embodies the essence of APEX at USM.
04 / Guiding Principles
9 APEX Thrusts
USM was entrusted with the mandate to implement APEX in September 2008. Since then, the University has aspired to instil these values and key thrusts in its community, encouraging members to embrace and uphold them consistently.
THRUST 01
Knowledge
The University's primary objective is to explore, acquire and advance knowledge. Every endeavour must be grounded in knowledge and informed by analysis using contemporary methodologies. Knowledge remains central to the University's mission, with an emphasis on its exploration, enrichment and application across all activities undertaken by members of the USM community. It is continuously nurtured and developed to contribute to national progress and lasting harmony. Knowledge also underpins the realisation of the motto "We Lead".
THRUST 02
The Future
All endeavours should be guided by forward-thinking perspectives that consider their long-term impact on individuals, communities and society. Emphasis is placed on the legacies we leave behind and how present decisions and actions contribute to shaping the future.
THRUST 03
Uniqueness
This distinctive quality sets USM and its community apart, enabling them to develop strengths and make a meaningful impact on the future. To remain competitive in the face of future challenges, the University and its community members must embrace uniqueness in achieving desired outcomes through innovative approaches, creative thinking and initiatives aligned with the Blue Ocean Strategy.
THRUST 04
Sustainability
Sustainability involves translating ideas into meaningful action, ranging from environmental preservation to the conservation of traditions and local knowledge within diverse communities. It also encompasses volunteerism and the development of initiatives that foster a culture of sustainability and strengthen environmental stewardship.
THRUST 05
Universality
Universality recognises shared values that emerge from open-mindedness and broader perspectives. It involves appreciating diverse global cultures and universal values while upholding human dignity and respecting local cultures and traditions. This is reflected in the term "Glocal", meaning thinking globally and acting locally, in keeping with the spirit of Rukun Negara. The University community must also embrace inclusive collaboration and work together across boundaries.
THRUST 06
Humanity
Humanity is essential to ensuring the continued well-being of humankind and the world. It embodies compassion and the commitment to values and principles that promote care for humanity, society and the natural environment.
THRUST 07
Sacrifice
Sacrifice represents the willingness to undertake necessary and sustained efforts wholeheartedly to fulfil the University's entrusted mission, with God's grace. This spirit must come from within, inspired by the values of "I Love USM" (Saya Sayang USM) and "Driving Excellence" (Memacu Kecemerlangan).
THRUST 08
Change
The University's success depends on its community's willingness to embrace change. Such changes inspire new perspectives and actions, generating meaningful outcomes for society and the world through the application of knowledge and the collective pursuit of the University's guiding thrusts.
THRUST 09
Wellness
All relevant endeavours aim to promote harmonious mental and physical well-being among individuals, including members of the University community, while extending these benefits to society at national and global levels. This is achieved through continuous and sustainable efforts that support physical, spiritual and moral development, as well as lasting happiness and fulfilment.
05 / APEX Identity
APEX Logo
The APEX logo symbolises the continuity of the initiative since its inception in 2008 and reflects the University's commitment to driving excellence.
Rationale of the Logo
The logo was designed to symbolise the continuity of the APEX initiative since its inception in 2008. Its triangular form represents three core values — excellence, harmony and togetherness — which are interconnected with the fundamental dimensions of life: humanity, nature and divinity.
The triangles are arranged in an ascending formation, symbolising the University's continuous progress and pursuit of greater achievements. Together, they form the letter "A", representing excellence in all dimensions.
The composition of nine triangles represents the nine thrusts of APEX — Knowledge, Future, Sustainability, Uniqueness, Universality, Humanity, Change, Sacrifice and Well-being — which collectively drive the pursuit of excellence. The largest purple triangle symbolises the foundation of knowledge, while the medium-sized white triangle represents harmony.
Description of the Colours of the Logo
Purple signifies maturity, while orange symbolises dynamism. These colours reflect the motto "We Lead" and the spirit of the APEX programme, combining maturity and strength with dynamism and a proactive attitude.