USM would continue to lead in facing future challenges by advocating seven thrust areas as a a basis to shape the nation’s first APEX university. The seven areas are its concern about: The Future, Uniqueness, Sustainability, Humanity, Universality, Change and Sacrifice as expressed by the Vice-Chancellor, Prof. Tan Sri Dato’ Dzulkifli Abdul Razak, during the 2009 Annual Address entitled “Universiti APEX : Satu tuntutan, Satu Pengorbanan” (APEX university: A Quest, A Sacrifice.)
This means, USM is fully to implement a future that is sustainable by utilising higher education as the platform to reach out towards humankind as a whole while extending firm support to major international goals such as the Millennium Development Goals, Education for All, Education for Sustainable Development and any other agenda in the future. In so doing, USM opted to venture forward based on the “Blue Ocean Strategy”, which requires a unique and innovative way of thinking, taking actions and setting goals other than the norms. To be sure, establishing sustainability and humanity as the core ideals present a new metaphor that USM is keen to work on in ascertaining the survivality of the planet to be inherited by future generations. In short, this what APEX is about for USM
USM has been accorded the mandate to implement APEX (Accelerated Programme for Excellence) in September 2008. Since then, USM has always aspired to instil the values and key thrusts to be embraced and held in steadfast by members of the USM community.
Rationale of the Logo
The logo was created as a continuity of the APEX initiative since it began in 2008. The triangular shape denotes the three angles representing the core values - excellence, harmony and togetherness and joined by the components in life based on humanity, nature and divinity. The triangle is set in an ascending manner, indicative of the continuous achievements of the university as they soar higher, and is arranged into the shape of the letter 'A' in reflecting the all-around excellence. The composition of the nine triangles represents the nine thrusts of APEX (Knowledge, Future, Sustainability, Uniqueness, Universality, Humanity, Change, Sacrifice, Well being) in driving excellence. The biggest triangle (purple) represents the basis for knowledge while the medium-size triangle (white) represents harmony.
Description of the Colours of the Logo
Purple signifies maturity while orange relates to dynamism and it fits perfectly with the motto of We Lead and APEX, having its basis in maturity and strength enhanced with dynamic characteristics and attitudes.
Universiti Sains Malaysia shall not be liable for any loss or damage caused by the usage of any information obtained from this web site.
All Rights Reserved
Universiti Sains Malaysia © 2022