Located at the Siswaniaga@USM building, this newly-established attraction area is one-of-a-kind in enhancing the USM brand and identity. It is also one of the ‘warzones’ for students and USM communities alike to further strengthen their entrepreneurship skills. It also serves as a place for events and meetings, in addition to having the most important outlet called ‘Oleole’ which sells USM merchandise by the plentiful. This building was built after USM became the Ministry of Higher Education Entrepreneurial Awards (MEA) Champion in Malaysia in 2018.

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